The Girl Effect

Over the weekend I was on the JoinRed site. (RED) was created by Bono and Bobby Shriver (Chairman of DATA) to raise awareness and money for The Global Fund by teaming up with the world's most iconic brands to produce (PRODUCT)RED branded products. A percentage of each (PRODUCT)RED product sold is given to The Global Fund. The money helps women and children affected by HIV/AIDS in Africa. Watch this short clip closely...

The Girl Effect is predicated upon the fact that adolescent girls are capable of raising the standard of living in the developing world. Girls are a likely agent of change but are often invisible to their societies and our media. Check out this fact sheet compiled by the org. I LOVE THIS!!!!
On the B Side: I am grateful for those that look outside of themselves and see the needs of others. I am even more grateful when their example is one of action and often times the personal sacrifice of time, energy and resources. While I am still unsure how I can personally make a difference in this cause you can be sure that I will continue to research up on it until I find a way!